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Quote by Stewart Stafford

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Stewart Stafford

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“Not all generous hearts are gullible enough to be screwed by cold, calculating, business propaganda. A person who has an eye for what is right and the truth will immediately spot the cunning ways of a selfish "user and hungry grabber" who took initiative to grab the originality from other people they tried to profile, fake befriended and extracted favours." ~ Angelica Hopes, an excerpt from If I Could Tell You”

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.”

“Haven't you heard, the Dread Scott decision has been overturned?" "Not out here, baby," Warren replied, without a second's hesitation. "For that matter, not in Washington, either, or in Detroit, or at the Vatican, or at the Harvard Law School. People are objects and we use them. Out here, I like to think, the trappings surrounding the transaction are a little more attractive. But we're all the users.”

“Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.”