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Solving Critical Design Problems: Theory and Practice

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Tania Allen

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“Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.”

“The confidence you get from knowing about every crash, anywhere in the world, is crucial to delivering a high-quality product that needs to be used in the wild. In the consumer software business, you can't rely on your customers to tell you about crashes—many of them may not be technical enough, and most of them won't bother to take time off of their own important work to give you a useful crash report unless you make it completely automatic.”

“Transformations are a part of life. We are constantly being changed by things changing around us. Nobody can control that. Nobody can control the environment, the economy, luck, or the moods of others. Compositions change. Positions change. Dispositions change. Experiences change. Opportunities and attitudes change. You will change.”

“You must watch and observe your friends and family around you. Offer love and support to those who may suffer from acute depression. Depression is one of the most common mental disorders affecting approximately 350 million people all over the world. No person can ever be immune to this mental problem. I have suffered from depression in my life. So, I know the signs pretty well. Approximately one in four women and one in ten men suffer from depression in their lifetime. We need to help and support those who may need it the most”

“Ty, I’ve thought so many times about what I would say to you if you reappeared suddenly. If I was walking along the street and you popped out of thin air, walking along beside me like you always used to, with your hands in your pockets and your head tilted back. Mom used to say you walked celestially, looking upat the sky as if you were scanning the clouds for angels. Do you remember that? In your world I am ashes, I am ancestors, my memories and hopes and dreams have gone to build the City of Bones. In your world, I am lucky, because I do not have to live in a world without you. But in this world, I am you. I am the twinless twin. So I can tell you this: When your twin leaves the earth you live on, it never turns the same way again: the weight of their soul is gone, and everything is off balance. The world rocks under your feet like an unquiet sea. I can’t tell you it gets easier. But it does get steadier; you learn how to live with the new rocking of the new earth, the way sailors gain sea legs. You learn. I promise. I know you’re not exactly the Ty I had in this world, my brilliant, beautiful brother. But I know from Julian that you are beautiful and brilliant too. I know that you are loved. I hope that you are happy. Please be happy. You deserve it so much. I want to ask if you remember the way we used to whisper words to each other in the dark: star, twin, glass. But I’ll never know your answer. So I’ll whisper to myself as I fold this letter up and slide it into the envelope, hoping against hope it will somehow reach you. I whisper your name, Ty. I whisper the most important thing: I love you. I love you. I love you. Livvy”