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Quote by Terry Eagleton

“The ‘healthy’ sign, for Barthes, is one which draws attention to its own arbitrariness—which does not try to palm itself off as ‘natural’ but which, in the very moment of conveying a meaning, communicates something of its own relative, artificial status as well. …Signs which pass themselves off as natural, which offer themselves as the only conceivable way of viewing the world, are by that token authoritarian and ideological. It is one of the functions of ideology to ‘naturalize’ social reality, to make it seem as innocent and unchangeable as Nature itself. Ideology seeks to convert culture into Nature, and the ‘natural’ sign is one of its weapons. Saluting a flag, or agreeing that Western democracy represents the true meaning of the word ‘freedom’, become the most obvious, spontaneous responses in the world. Ideology, in this sense, is a kind of contemporary mythology, a realm which has purged itself of ambiguity and alternative possibility.”

Quote by Terry Eagleton

Book:Literary Theory: An Introduction
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Literary Theory: An Introduction

This book serves as an introductory resource for understanding the various theories and methodologies that shape the study of literature. It covers key concepts such as structuralism, postmodernism, and deconstruction, offering insights into the analysis of literary texts and their cultural contexts. more

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Terry Eagleton
Terry Eagleton

Terry Eagleton is a renowned British literary critic, known for his research on Marxist literary theory. His work spans a wide range of literary and theoretical topics, influencing cultural studies and political commentary as well. more

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