“The more costly a decision, in terms of time, money, effort, or inconvenience, and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it by overemphasizing the good things about the choice made. Therefore, when you are about to make a big purchase or an important decision—which car or computer to buy, whether to undergo plastic surgery, or whether to sign up for a costly self-help program—don't ask someone who has just done it. That person will be highly motivated to convince you that it is the right thing to do.”
Quote by Carol Tavris
Work
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Mistakes Were Made (But Not by Me) delves into the human tendency to rationalize errors and undesirable behaviors. The book examines various psychological phenomena that contribute to this justification, offering insights into why people may cling to foolish beliefs and make poor decisions despite evidence to the contrary. more
Author
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