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California Eviction Defense: Protecting Low-Income Tenants 2014

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Madeline Howard

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“Eighty-five years after the storms of steel of the German-French fronts, sixty-five years after the peak of the Stalinist mass exterminations, fifty-five years after the liberation of Auschwitz, and just as long after the bombardments of Dresden, Hiroshima, and Nagasaki, the swinging back of the Zeitgeist to the preference for middling circumstances is to be understood as a tribute to normalization. In this regard, it has an unconditionally affirmative civilizing value. Furthermore, democracy per se presupposes the cultivation of middling circumstances. As is well known, spirit spits what is lukewarm out of its mouth; in contrast, pragmatism holds that the temperature of life is lukewarm. Thus the impulse toward the middle, the cardinal symptom of the fin de siècle, does not have only political motives. It symbolizes the weariness of apocalypse felt by a society that has had to hear too much of revolutions and paradigm shifts. But above all it expresses the general pull toward the conversion of the drama of history into the insurance industry. Insurance policies anchor antiextremism in the routines of the post-radical society. The insurance industry is humanism minus book culture. It brings into shape the insight that human beings as a rule do not wish to be revolutionized, but rather to be safeguarded. Whoever understands this will bank on the fact that in the future contra-innovative revolts from out of the spirit of the insurance claim are most probable of all.”

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“When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference.”

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“The majestic whale travels the seven seas piping its unique song in the hopes of finding its tribe. The other whales in the sea can hear the solitary whale. But the song to them is foreign and unfamiliar. They’re not resonating on the same frequencies and so, it seems, there can be no reciprocity. The creature carries on, searching high and low for a sign of recognition and response.”

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“Communicators begin with generous intent and then surrender the work to the audience to do with as they will, including identifying and resonating with the work in their own unique ways.”

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“Our imagination tells us that being as connected as we are—the ease of travel, technological advances and pooled intelligence—should have produced better results for more people than we’re now seeing.”

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Book:Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
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