“It's a chicken-and-egg thing. You could send cards to everyone in San Francisco, but if the merchants don't have the terminals, what's the point? What you need is a cooperative effort with merchants in a metropolitan area to create a tipping point where you can justify advertising and merchants are willing to attempt this new payment system.” IfsNeedsEffortWillingAreasCardsAdvertisingJustifyEggsChickensSan FranciscoPaymentMerchantsCooperativesTippingTipping PointMetropolitan Author:David Robertson
“When comics came along in the 1930s there was a talent pool waiting. And one reason is so many areas were closed to Jews. Colleges, advertising agencies, many of the corporations - the doors that were closed led to the one that was open.” ReasonWaitingDoorsTalentCollegeAreasJewAdvertisingCorporationsAgencyPool1930sAdvertising Agencies Author:Jerry Robinson
“There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being - exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.” WayWellsStatesBigsSeemsCultureUnitedUnited StatesDoubtSecurityExampleKeysAreasAdvertisingGrayExaggerationIranianHyperboleGray Area Author:Porochista Khakpour
“In particular, recently Belgium has banned the sale of a cellphone to a 7-year-old. Turkey has banned ads and advertising to children. So has France for children under 12. India has bans in certain areas. In Bangalore, you cannot sell a cellphone to someone younger than 16. So in different parts of the world, they've taken different steps.” WorldYearsChildrenDifferentCertainStepsTakenParticularAreasIndiaSellsAdvertisingFranceAdsTurkeysBansBannedBelgiumCellphoneBangalore Author:Devra Davis
“The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.” PeopleKnowsWayDoeHas BeensBigsArtistCompanyCreativityKnow HowCreativeTeamTalentBuildingModelsAreasHollywoodTraditionalAdvertisingManageAgencyCreative PeopleCreative ArtAdvertising AgenciesAdeptCreative ArtistsCoca ColaCreative Team Author:John Kao
“The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.” PeopleHumansLittlesArtSelfYoungUsedArtistHateCreativityCreativeModernFieldsArt IsAreasI HateLeavingDisasterAdvertisingObsessedAmbitiousHuman HistoryGraffitiModern ArtSelf ObsessedStreet ArtThings I HateWall And PieceGraffiti ArtGraffiti ArtistPeople Leaving Author:Banksy
“To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"” CreativeDogHumorousAreasAdvertisingAgencyBarkAdvertisers Book:Confessions of an advertising man Source: Confessions of an advertising man