“It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.” FilmDifficultAudienceBalanceMarketing Author:Christopher Nolan
“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” WorldAudienceTelevisionProductsHugeElementsPaperAnxietyNewsVoteMarketingWidePsychologicalMagazinesConsumersLandscapeZoneSoftwareCashBootsPassiveTechnologicalBallotsPresent DayElectorateReadershipWeaponryOpportunistPolling Author:J. G. Ballard
“Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.” ThinkingKnowsWorldLooksSelfHelpingAudienceStruggleSuccessfulSelf HelpMarketingExposureGuru Author:KRS-One
“The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.” FactsBigsFilmSpiritualLostAudienceIndustryAspectHollywoodMarketingEducationalCinemaSixtyPresent TimeInformative Author:Brian Cox
“You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.” AudienceStageMarketingHecklers Author:Seth
“In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.” WantWritingImportantBookUnderstandingOpinionAudienceSuccessfulMarketingBeing SuccessfulTargetComponentsTarget Audience Author:John Locke
“When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.” KindDifferentGamesStuffParentCompanyBreakMillionsAudienceSellsDollarsMarketingBudgetsDepartmentCopiesLayersContinentsBreak Even Author:Steve Gaynor
“While it is increasingly possible for filmmakers to find an audience on their own (something that is particularly popular amongst documentary filmmakers) I'm still a believer in the "specialist". By this I mean, I back myself as a filmmaker, but I leave the marketing and distribution of my films to the experts.” MeanStillsFilmAudienceMarketingBelieverFilmmakerExpertsDocumentariesDistributionSpecialists Author:Leanne Pooley