“I left the golden age of documentaries to go into the golden days of the 'CBS Evening News.' You could see that the audiences were eroding.” AgeLeftAudienceNewsGoldenEveningDocumentariesGolden AgeGolden Days Author:Howard Stringer
“At MTV, although the audience is smaller, I found it more interesting to deliver news to a specific group of people, because my story then did not have to try to be all things to all people.” PeopleTryingStoriesFoundInterestingAudienceGroupsNewsAll ThingsMtv Author:Tabitha Soren
“If the breaking news event has something to do with young people, specifically with MTV's audience, there was a higher chance that I would actually go cover it with a television camera instead of just write the story myself and read it on the air.” PeopleIfsWritingStoriesYoungChanceAudienceAirEventsTelevisionHigherNewsCamerasMtvBreaking News Author:Tabitha Soren
“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” WorldAudienceTelevisionProductsHugeElementsPaperAnxietyNewsVoteMarketingWidePsychologicalMagazinesConsumersLandscapeZoneSoftwareCashBootsPassiveTechnologicalBallotsPresent DayElectorateReadershipWeaponryOpportunistPolling Author:J. G. Ballard
“in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.” DoeAudienceTelevisionProductsNewsProgramConsumersAdvertisers Book:And so it goes Source: And so it goes
“Network news accustoms audiences to assertion not argument. Over time, it reinforces the notion that politics is about visceral identification and apposition, not complex problems and their solutions. ... sound bites aren't very helpful. They can tell a voter what a candidate believes, but not why. And many issues are too complex to be freeze dried into a slogan and a smile. ... What's lost in a world in which everything's an ad? Perhaps the country that created the assembly line has simply found a more efficient way to do politics.” WorldWayBelieveCountryProblemFoundPoliticsLostSoundLinesAudienceIssuesNewsSolutionsArgumentComplexesNotionCandidatesHelpfulVotersBitesAdsEfficientSlogansAssemblyAssertionFreezeIdentificationVisceralSound BitesAssembly LineComplex Problems Author:Kathleen Hall Jamieson
“Foreign news is one of the most expensive kinds of news and, unlike in colonial days, one of the categories with the lowest levels of audience interest.” KindInterestLevelsAudienceNewsExpensiveCategoriesLowest Author:John Maxwell Hamilton
“Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.” PeopleShowsIndividualAudienceCreativeProductsNewsGainsServingGood News Author:Dan Harmon