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“I have myself always been terrified of plagiarism - of being accused of it, that is. Every writer is a thief, though some of us are more clever than others at disguising our robberies. The reason writers are such slow readers is that we are ceaselessly searching for things we can steal and then pass off as our own: a natty bit of syntax, a seamless transition, a metaphor that jumps to its target like an arrow shot from an aluminum crossbow.”

“The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.”

“We chose to do this work mathematically, which has the advantage of precision but is not always appreciated by readers. It is perhaps for this reason that anthropologists have not shown much interest in these models, unlike economists, for example, for whom the use of mathematics poses no problem. However, one could reach the same conclusions by using just a bit of common sense.”