“"Why is the creative entrepreneur the riskiest type to be?" I asked. "Because being creative means you are often a pioneer. It is easy to copy a successful and proven product. It is also less risky. If you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."” IfsWayMeanValuesWinningEasyBusinessCreativeSuccessfulProductsTypeCreatingEntrepreneurCopiesProvenBe CreativePioneersCopyingWay To Success Author:Robert Kiyosaki
“Competition is. In every business, no matter how small or how large, someone is just around the corner forever trying to steal your ideas and build his success out of your imagination, struggling after that which you have toiled endless years to secure, striving to outdo you in each and every way. If such a competitor would work as hard to originate as he does to copy, he would much more quickly gain success.” IfsWayTryingYearsDoeIdeasMatterHardSuccessImaginationBusinessStruggleForeverGainsCompetitionStriveCornersEndlessStealingSecureCopiesCompetitorsAround The Corner Author:Alice Foote MacDougall
“Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.” YearsTwoLastsCoursesLostGoalBusinessAccomplishedCopiesApplicationSetting GoalsMicrosoftMacsLotusesYear One Book:Motivating Thoughts of Steve Jobs Source: Motivating Thoughts of Steve Jobs
“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.” BelieveBusinessWrittenProductsMarketingTongueAdvertisingCopiesCheeksTongue In Cheek Author:David Ogilvy
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” PeopleBodyBusinessFiveWrittenDesignDollarsAverageAdvertisingCopiesCentsEightyHeadlinesAdvertsGreat AdvertisingAdvertising And MarketingOnline Advertising Author:David Ogilvy
“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.” IfsLifeInspirationalBigsBeautifulLife IsStuffSimpleInspiringBusinessFailingTricksCopies Author:Tom Peters
“I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.” ThinkingKnowsBusinessAudienceMediaProduceMarketingAppealsExcellentCopiesEditorsMarketers Author:David Robinson