“There is little that can be said about most economic goods. A toothbrush does little but clean teeth. Aspirin does little but dull pain. Alcohol is important mostly for making people more or less drunk ... There being so little to be said, much is to be invented.” PeopleLittlesDoeSaidImportantPainBusinessEconomicCleanAlcoholTeethDrunkDullGoodsAspirinToothbrushes Author:John Kenneth Galbraith
“Ideas, knowledge, art, hospitality, travel - these are things which should in their nature be international. But let goods be homespun whenever it is reasonably and conveniently possible and above all let finance be primarily national.” ShouldArtIdeasBusinessLetting GoClimateInternationalFinanceGoodsHospitality Book:Activities 1931-1939: world crises and policies in Britain and America Source: Activities 1931-1939: world crises and policies in Britain and America
“The modern corporation must manufacture not only goods but the desire for the goods it manufactures.” DesireBusinessModernAdvertisingCorporationsGoods Book:The affluent society Source: The affluent society