“The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic.” TruthLyingFearPeaceBusinessEnemyTrustEvolutionTruth IsMythRageDeliberatePersistentPersuasiveTruth And LiesHold FastUltimate TruthDomestic PolicyProfiles In CourageBay Of PigsGreat Liar Book:Public Papers of the Presidents of the United States: John F. Kennedy, 1962 Source: Public Papers of the Presidents of the United States: John F. Kennedy, 1962
“The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.” BusinessTruth IsAbsenceAdvertisingThemeConsistent Author:Prince William of Hesse-Kassel
“Theories are private property, but truth is common stock.” TruthCommonBusinessTheoryTruth IsPropertyFinancePrivate Property Author:Charles Caleb Colton