“We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.” HumansSocialCausesAudienceIssuesGenerationsConnectionsCharityEnvironmentalCampaignsBrandsThemeComponentsIntegratingCharitableEnvironmental IssuesGeneration Y Author:Amy Jo Martin
“Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.” CultureStrongConnectionsBrandsVery Strong Author:Brian Chesky
“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.” KnowsDoeMatterChoicesEmotionEmotionalProductsConnectionsLoyaltyRationalBrandsConsumersMarketersEmotional ConnectionRational ThoughtBrand Loyalty Author:Mark McKinnon
“But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.” MayLongCountryMightSuccessTermKnowingWillingConnectionsEmbraceInvestmentBrandsLong TermOther CountriesRoutesVery DeepDeep Connections Author:Reed Hastings
“What's really interesting is when you get a brand-new wave that has no connection to anything else. It always reflects society. The flappers would cut the dresses and make them looser, they smoked, their hair was short. It was a rebellion against the corset and the Edwardian era.” InterestingCuttingHairConnectionsDressesWaveBrandsErasRebellionReally InterestingBrand NewCorsetsFlappers Author:Annie Lennox
“Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.” TryingYearsHumansIdeasChanceWatchesAudienceGroupsSmartConnectionsAssumingBrandsAppealsNew YearNew Ideas Author:Joshua Rogers
“For instance, let us say that a new stock has been listed in the last two or three years and its high was 20, or any other figure, and that such a price was made two or three years ago. If something favorable happens in connection with the company, and the stock starts upward, usually it is safe play to buy the minute it touches a brand new high.” IfsYearsHas BeensMadeTwoPlayHappensLastsThreeCompanyMinutesFiguresSafeYears AgoConnectionsInstanceBrandsThree YearsBrand New Book:How to Trade in Stocks: The Livermore Formula for Combining Time Element and Price Source: How to Trade in Stocks: The Livermore Formula for Combining Time Element and Price
“Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.” TroubleConnectionsCustomersBrandsAssetsCeoIntangible Author:Charlotte Beers
“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.” PeopleIfsWantBusinessEmotionalHolyConnectionsEndureBrandsHoly GrailEmotional Relationship Author:Albert Chmielowski
“It's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless.” FeelsKindDoeBookStoriesSeemsAwarenessConnectionsMemoirBrandsYearningQuestsTimelessBrand NewTimelyNarratorsOne Of A KindNina Author:K. M. Soehnlein