“To defend Western Europe we have to let the Pentagon buy all these tanks and guns and things, and the Pentagon is unable to buy any object that that costs less than a condominium in Vail. If the Pentagon needs, say, fruit, it will argue that it must have fruit that can withstand the rigors of combat conditions, and it will wind up purchasing the FX-700 Seedless Tactical Grape, which will cost $160,000 per bunch, and will have an 83 percent failure rate.” IfsNeedsConditionsObjectsWindCostPercentGunEuropeFruitWesternRateArguingBunchCombatTanksGrapesPentagonRigorPurchasingTacticalWestern Europe Author:Dave Barry
“In the long run the answer to all those who object to the doctrine of hell, is itself a question: What are you asking God to do? To wipe out their past sins and, at all costs, to give them a fresh start, smoothing every difficulty and offering every miraculous help? But He has done so, on Calvary. To forgive them? They will not be forgiven. To leave them alone? Alas, I am afraid that is what He does.” GivingLongDoeDoneHelpingRunningPastSinAnswersHellObjectsCostDifficultyAskingForgivingDoctrineOfferingLong RunsForgivenAlasMiraculousWipeFresh StartCalvaryAsking God Author:C. S. Lewis
“The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.” PainPleasureObjectsTheoryCostEconomicsLowestCalculusPain And PleasurePurchasing Book:The Theory of Political Economy Source: The Theory of Political Economy
“To build enormous palaces, to conquer or to mimic nature, to ransack the world in order to gratify the passions of a man, is not thought of, but to add a few yards of land to your field, to plant an orchard, or enlarge a dwelling, to always be making life more comfortable and convenient, to avoid trouble, and to satisfy the smallest wants without effort and almost without cost. These are small objects, but the soul clings to them; it dwells upon them closely and day by day, till they at last shut out the rest of the world and sometimes intervene between itself and heaven.” MenWorldWantSoulSometimesLastsOrderPassionHeavenEffortTroubleLandFieldsObjectsCostComfortableAddPlantEnvironmentalEnormousConquerSustainabilitySmallestYardsPalacesConvenientDwellingOrchardSmall Objects Author:Alexis de Tocqueville
“Alberto Alessi had asked a dozen architects to design a sterling silver tea service - with a teapot, a coffee pot, sugar, creamer, a spoon, and a tray. Our brief was that it didn't matter if it didn't work and cost wasn't the issue. It was a promotional project, not a commercial enterprise, and was going to be showcased in museums. And the coffee and tea piazza, as mine was called, received a great response. It was wonderful to walk into the Whitney museum and see all these objects on the first floor.” IfsFirstsMatterWalksIssuesWonderfulDesignObjectsMinesCostProjectsResponseCoffeeTeaEnterpriseSilverMuseumsPotArchitectSugarDozenSpoonsWhitneySterlingTraysTeapotsCoffee And Tea Author:Michael Graves
“With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.” PeopleIfsNeedsAmericaThreeCan DoTechnologyMissingObjectsHugeRevolutionCostBlowCorporateFuelMicrosoftGarageCorporate America Author:Steve Jobs
“If you want a cow to be not just a cow but a milk machine, you can do a very good job at that by creating new hormones like the Bovine Growth Hormone. It might make the cow very ill, it might turn it into a drug addict, and it might even create consumer scares about the health and safety aspects of the milk. But we've gotten so used to manipulating objects and organisms and ecosystems for a single objective that we ignore the costs involved. I call this the "monoculture of the mind."” IfsWantMindMightJobsUsedTurnsGrowthCan DoObjectsInvolvedCostDrugCreatingAspectMachinesSafetyVery GoodIllObjectivesConsumersScareMilkCowsOrganismsAddictGood JobEcosystemsHormonesDrug AddictHealth And SafetyMonocultureBovineGrowth Hormones Author:Vandana Shiva