“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.” WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies Author:Robert W. Bly
“If man understood that "what I create has nothing to do with what anybody else is creating" then he wouldn't be so afraid of what others are doing.” IfsMenCreativityCreatingUnderstoodBeing Different Author:Esther Hicks
“It's the ground that we walk on, it's where we sit, it's the language that we use. It's a difficult undertaking, but I think without healing that and creating more of a balance between the sexes, we will never have balance globally. I feel like I am going deeper and deeper into this space where I came from that I barely understood.” ThinkingFeelsUseLanguageSexDifficultSpaceWalksHealingBalanceCreatingUnderstoodDeeperUndertakings Author:Ani DiFranco
“I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.” YearsWellsSchoolArtistPowerfulCreatingUnderstoodYears AgoEightBrandsNarrativeEmpoweringPlatformsExplainingLecturesImplicationsHarvardOxfordStanfordBusiness School Author:MC Hammer
“Creating a portrait of a female point of view in an environment that we've pretty much exclusively understood through a male perspective - "Wall Street," "Wolf of Wall Street," "Arbitrage" - etc. was beyond exciting for me. It felt downright necessary. And I felt really inspired by Alysia Reiner and Sarah Megan Thomas' agenda in telling these types of unique, feminist stories. [Both of them produced and acted in "Equity."]” StoriesFeltViewsEnvironmentStreetsPerspectiveWallTypeCreatingUniqueUnderstoodFemaleExcitingInspiredMalesFeministPoint Of ViewEtcAgendasPortraitsEquityArbitrage Author:Meera Menon
“By creating a prosecutor who is overseen over by a court, they are melding executive and judicial power in a way that can lead to terrible abuses - as the founders of America understood full well. It's why they created a system of separated powers - to set up a constitutional mechanism that would enhance freedom, by making sure that no one's accumulation of power could predominate over [that of] others.” WayWellsAmericaTerribleCreatingUnderstoodAbuseCourtExecutivesMechanismFoundersAccumulationJudicialProsecutorJudicial Power Author:John Bolton
“The one thing emphasized in any creative writing course is 'write what you know,' and that automatically drives a wooden stake through the heart of imagination. If they really understood the mysterious process of creating fiction, they would say, 'You can write about anything you can imagine.'” IfsKnowsWritingHeartCoursesProcessImaginationFictionCreativeImagineOne ThingCreatingUnderstoodMysteriousStakesCreative Writing Author:Tom Robbins
“The contract between the author and the reader is a game. And the game . . . is one of the greatest invetions of Western civilization: the game of telling stories, inventing characters, and creating the imaginary paradise of the individual, from whence no one can be expelled because, in a novel, no one owns the truth and everyone has the right to be heard and understood.” CharacterStoriesGamesIndividualNovelHeardReaderCivilizationCreatingUnderstoodWesternParadiseContractsImaginaryInventingTelling StoriesWestern Civilization Author:Carlos Fuentes