“My reason and inspiration to lose weight and stay fit is my youngest son, Anant, who is fighting obesity. I would like to be an example for him.” ReasonInspirationFightingLosesExampleSonFitWeightObesityLose WeightYoungest Son Author:Nita Ambani
“Once a price move exceeds its median historical age, any method you use to analyze the market, whether it be fundamental or technical, is likely to be far more accurate. For example, if a chartist interprets a particular pattern as a top formation, but the market is only up 10% from the last low, the odds are high that the projection will be incorrect. However, if the market is up 25% to 30%, then the same type of formation should be given a great deal more weight.” IfsShouldUseAgeLastsMovingGivenDealsExampleParticularTypeLowsWeightMethodFundamentalsHistoricalPatternsAccurateOddsProjectionExceedFormationMedian Author:Victor Sperandeo
“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.” PeopleKnowsWellsPersonsMadeRealDoneStoriesUseTodayPainLossKnownMillionsStruggleExampleTheoryWeightDollarsCampaignsEtcAdsWell KnownWeight LossSuccess And FailurePersonal ExperiencesSubwayPersuasiveReal PersonLove To Read Author:David Ogilvy
“The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you're optimizing.” ThinkingMayWholeHomeProcessTeamFrontsExampleDesignMaterialsMoonOceanShotsResourcesWeightCriticalDespiteLimitationBeachVacationScarceNasaOften IsLightnessScarce ResourcesDesign Process Author:Fred Brooks