“Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.” ThinkingTwoPurposeCommunicationActivityToolsFunctionSafetySakeMarketingFoolishDistractionMobileOptionalSafety Net Author:Andrew Skurka
“I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.” PeopleWorldWayValuesPolicyFunctionMarketingSellingDepartmentForeign PolicyBrandingDiplomacyAmerican Values Author:Colin Powell
“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.” MeanProblemValuesIndividualLinesShareProductsFunctionMarketingCurrentsSolveCustomersDrivingSellingTraditionalBrands Author:Seth Godin
“Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.” WorldImportantStoriesFilmCultureForceBehindsFunctionMarketingAround The WorldPrimariesConsumerismComponentsWorthinessVery SadSad Things Author:Alexander Payne
“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.” WholeViewsBusinessFunctionMarketingCustomersPoint Of View Author:Peter Drucker
“Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies” BusinessCompanyCreativeCreationAdvantageFunctionExcitingMarketingAdvertisingBrandsCompetitive Advantage Author:Jim Speros
“Business has only two basic functions - marketing and innovation.” TwoSuccessBusinessCreativityFunctionInnovationEntrepreneurMarketingWorkplaceBusiness InnovationBusiness GrowthInnovation And Business Book:Management Source: Management
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” SocialPowerfulPartyCompanySuccessfulMediaFunctionMarketingEntertainmentSocial MediaTraditionalPublishersSocial Media MarketingPlannersAdvertisersContent MarketingGreat MarketingBusiness MarketingSuccessful Company Author:Erik Qualman
“Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.” TwoPurposeResultsProduceCostFunctionInnovationMarketingCustomers Author:Peter Drucker