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Function Quotes

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“Some conservatives have expressed outrage that the views of professors are at odds with the views of students, as if ideas were entitled to be represented in proportion to their popularity and students were entitled to professors who share their political or social values. One of the more important functions of college that it exposes young people to ideas and arguments they have not encountered at home is redefined as a problem.”

“As the worldly philosophers of the past affirmed, the goal of economics is to improve the way society functions. In The New Financial Order, Robert Shiller joins this proud tradition by directing his brilliant economic skills toward the creation of financial institutions designed to reduce the risks an unknown future visits on most members of our society and others. Shiller's imaginative and compelling analysis will appeal to all readers who share his passion for initiating not only a richer, but a better, century.”

“It's impossible to overvalue the importance of television - both in its serious and less serious functions. It's one of our most important ways of finding out the truth - and also of changing the world, and finding out what in the world needs changing. It's also an immense bringer of joy - I learnt how to laugh through television, and now my children and I, every day of every week, share the joy and stupidity of TV shows - they actually make us HAPPY”

“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.”

“When Wal-Mart brings water down to the Katrina victims, it's not doing that to be nice; it's doing it to make larger profits and to increase the value of its shares. If its actions are not accomplishing those objectives, the shareholders can sue the executives, and sue them successfully, because it is illegal for them to act on behalf of any other reason than increasing the value of their shares. There is nothing wrong with that. That is the way that they were created and the way we want them to function to increase prosperity in the market.”

“How strange it is. We have these deep terrible lingering fears about ourselves and the people we love. Yet we walk around, talk to people, eat and drink. We manage to function. The feelings are deep and real. Shouldn't they paralyze us? How is it we can survive them, at least for a little while? We drive a car, we teach a class. How is it no one sees how deeply afraid we were, last night, this morning? Is it something we all hide from each other, by mutual consent? Or do we share the same secret without knowing it? Wear the same disguise?”

“Plants, again, inasmuch as they are without locomotion, present no great variety in their heterogeneous pacts. For, when the functions are but few, few also are the organs required to effect them. ... Animals, however, that not only live but perceive, present a great multiformity of pacts, and this diversity is greater in some animals than in others, being most varied in those to whose share has fallen not mere life but life of high degree. Now such an animal is man.”