“About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'” CompanyFocusGroupsResearchPercentTestsPhonesMarket ResearchFocus Groups Author:Todd McFarlane
“When you make comedy, you make it for the people and you try to have as many screenings and as many tests and you do focus groups and you read the cards and you try to give the people what they want in this comedy.” PeopleWantGivingTryingComedyFocusGroupsTestsCardsScreeningFocus Groups Author:Chris Rock
“The problem of individual differences and group differences would not be made to disappear by abolishing tests. One cannot treat a fever by throwing away the thermometer.” MadeProblemIndividualDifferencesGroupsTestsTreatsDisappearThrowingFeverThermometersIndividual DifferencesThrowing Away Book:Bias in Mental Testing Source: Bias in Mental Testing
“Take a random group of 8-year-old American and Japanese kids, give them all a really, really hard math problem, and start a stopwatch. The American kids will give up after 30, 40 seconds. If you let the test run for 15 minutes, the Japanese kids will not have given up. You have to take it away.” IfsGivingYearsHardProblemRunningKidsGivenGroupsMinutesGiving UpTestsMathSecondsGiven UpMath Problems Author:Malcolm Gladwell
“It is a simple matter to plant trees in straight lines, but informal groupings will test the sensitivities of the most experienced planter and the smaller the groups the more difficult they are to place.” MatterDifficultLinesSimpleGroupsTreeTestsPlantSensitivityStraight LinesPlant A TreePlanters Book:Great gardens of Britain Source: Great gardens of Britain