“Odors can be highly transitory, depending on the air currents. If this is happening in your house, ask if there are any possessions of that deceased loved one still around. If it happens elsewhere, consider just how many millions of people use the same perfume or smoke the same brand of cigar as someone you knew.” PeopleIfsStillsUseHappensAsksHouseMillionsAirHappeningsCurrentsPossessionBrandsSmokeLoved OnesElsewherePerfumeCigarTransitoryOdorDeceased Author:Seth Shostak
“I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.” ThinkingKnowsLittlesStepsBuildingMinesHappeningsMetaphorBrandsWowReally TrueBuilding A BusinessBuilding A Brand Author:Karen Walker
“Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.” FirstsMadeWalksDoorsPromiseHappeningsDollarsCustomersBrandsDefeatedDisrespected Author:Seth Godin
“I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.” WorldNeedsKindPersonsDoneCertainNamesHappeningsShadowMusicalBrandsDiscouragingDjsWeird ThingsRemixBrand Names Author:Paul Morley
“Clients are becoming more and more savvy. They know what's happening in the brands; they know the new products that are coming out.” KnowsProductsBecomingHappeningsBrandsComing OutClientsBecoming MoreSavvyNew Products Author:Delphine Arnault