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Littles Quotes

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Littles Quotes

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”

“Learn of the little nautilus to sail, Spread the thin oar, and catch the driving gale.”

“The relative ease of most driving lures us into thinking we can get away with doing other things. Indeed, those other things, like listening to the radio, can help when driving itself is threatening to cause fatigue. But we buy into the myth of multitasking with little actual knowledge of how much we can really add in or, as with the television news, how much we are missing. As the inner life of the driver begins to come into focus, it is becoming clear not only that distraction is the single biggest problem on the road but that we have little concept of just how distracted we are.”

“If you understood a business perfectly and the future of the business, you would need very little in the way of a margin of safety. So, the more vulnerable the business is, assuming you still want to invest in it, the larger margin of safety you'd need. If you're driving a truck across a bridge that says it holds 10,000 pounds and you've got a 9,800 pound vehicle, if the bridge is 6 inches above the crevice it covers, you may feel okay, but if it's over the Grand Canyon, you may feel you want a little larger margin of safety.”