“I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.” IfsThinkingHardStoriesUseOpportunitySocialDealsTechnologyMediaSocial MediaTraditionalPublishersNew TechnologyProactive Author:Ian Rankin
“WikiLeaks is really a litmus test for those people who walk the talk in the media. How much will they really follow their protestations to be brave publishers, and how much do they really want to lick the boots of power? Well, you can tell by their engagement with us and what they do.” PeopleWantWellsWalksMediaTestsBraveEngagementBootsPublishersBe BraveWikileaks Author:Julian Assange
“I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.” BelieveI BelieveCompanyMediaOffersCustomersStoresMagazinesBrandsStrongestEditorsStorytellerPublishersCustomer Experience Author:Natalie Massenet