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“[A]t the beginning of November 2001, there was a series of meetings between White House advisers and senior Hollywood executives with the aim of co-ordinating the war effort and establishing how Hollywood could help in the "war against terrorism" by getting the right ideological message across not only to Americans, but also to the Hollywood public around the globe the ultimate empirical proof that Hollywood does in fact function as an "ideological state apparatus.”

“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”

“Something is unfolding, being revealed to me. I see that there's a whole world of of girls and their doings that has been unknown to me, and that I can be part of without making any effort at all. I don't have to keep up with anyone, run as fast, aim as well, make loud explosive noises, decode messages, die on cue. I don't have to think about whether I do these things well, as well as a boy. All I have to do is sit on the floor and cut frying pans our of the Eaton's Catalogue with embroidery scissors, and say I've done it badly.”