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“Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.”

“think a lot of people knew I was into healthy eating and exercising. When Disney approached me with this [Pass the Plate] I was really excited about it because I love to cook. It's a great message to send to kids that there are so many different ways to eat really healthy foods. It doesn't have to be boring and blah all the time.”