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“We [Christians] have the dilemma of using a symbol system that was not made for our worldview, to give our worldview... I think the thing we're waiting for is a genius to come forth who can either make a new symbol system which is still modern, or more properly, as symbol systems don't come overnight, a group of people to modify the symbol systems of our day, so that we can use them for our Christian message without a disadvantage.”

“The biggest message I've given our team, and I think it's really important, is first of all, no one can take away what happened last year. It's obviously a fun year, a terrific year. But I think a big mistake would be to try to compare themselves or ourselves to last year's team. I think the key really is, and I told them this: for you as a group, you're a different team.”

“Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

“I'm sentimental about Jesus on the cross. Jesus was a Jew, and also I believe he was a catalyst, and I think he offended people because his message was to love your neighbour as yourself; in other words, no one is better than somebody else. He embraced all people, whether it was a beggar on the street or a prostitute, and he admonished a group of Jews who were not observing the precepts of the Torah. So he rattled a lot of people's cages.”

“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”

“Have you thought about His (God) handling of the gospel? God needs to get a message out to the human race, without which they will perish...foreve r. What's the plan? First, He starts with the most unlikely group ever: a couple of prostitutes, a few fishermen with no better than a second-grade education, a tax collector. Then, he passes the ball to us. Unbelievable.”

“Many seducers clutter the simple message of the gospel with legalistic additions, with convoluted attempts to legitimize moral compromise, and with psychological theories that turn churches into relational support groups instead of houses of worship.”

“It was tricky [to write about Israelis], because everyone has an opinion about the Arab - Israeli conflict, and when I first started writing these stories, I was working for an Arab - Israeli human rights group. It was during the Second Intifada. It was this totally violent and intense time, and I think there's a part of me where I don't know how to write about that situation without getting my politics out of my messages, and that's something that was important for me not to do in this book.”

“This was a very progressive group of clergy who foresaw the race riots that were going to take place when Dr. King started helping the local civil rights community push for open housing. They were sort of hoping against hope that we could educate kids in a way that could counter some of the racist messages they were imbibing at home. I don't know whether we did any good, but it changed my life in every single way.”

“My innovation message, specifically including energy, happened to be the same week that on Monday and Tuesday I announced the Breakthrough Energy Venture Group. Then on that Tuesday afternoon, in December, was when I sat down with him. I explained the US has great science here, this is where the market for these things is going to be. It connects to less pollution, it connects to U.S. jobs, it connects to security, not needing the energy coming from far away.”