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“People need to be given enough so that they feel like they're not missing something. There's a thing that you have when you watch a movie where, if you feel like you're not following and you're going to get tested on it later, you're going to get disengaged. So, you have to give people just enough information, so that they're able to keep up with the story.”

“For too long, reporters for the big media outlets have been fixated on novelty, always moving too quickly onto the next big score or the next hot get. Paradoxically, in these days of instant communication and sixty-minute news cycles, it's actually easier to miss information we might otherwise pay attention to. That's why we need stories to be covered and re-covered until they filter up enough to become part of the cultural bloodstream.”

“The brain "fills in" the missing information from the blind spot. Notice what you see in the location of the dot when it's in your blind spot. When the dot disappears, you do not perceive a hole of whiteness or blackness in its place; instead your brain invents a patch of the background pattern. Your brain, with no information from that particular spot in visual space, fills in with the patterns around it. You're not perceiving what's out there. You're perceiving whatever your brain tells you.”