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Modern Quotes

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Modern Quotes

“In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.”

Mind Facts Technology Streets Modern Arguing Advertising Brands Site Location Associates Equity One Word

Author:Maurice Saatchi

“Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.”

Humans Lying Modern Human Nature Argument Function Method Competition Psychological Advertising Instance Propaganda Experts Confused Insult Substitutes Articles

Book:The Works of George Santayana

Source: The Works of George Santayana

“Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.”

Firsts Social Sports Black Modern Figures South Advertising Stigma

Author:Jesse Owens

“The advertisement is one of the most interesting and difficult of modern literary forms.”

Form Difficult Interesting Modern Advertising Most Interesting Advertisements

Book:Complete Essays: 1920-1925

Source: Complete Essays: 1920-1925

“What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.”

Ends Values Virtue Modern Mankind Materials Standards Constant Advertising Appeals Material Things Elevating Standards And Values

Book:Singing Waters

Source: Singing Waters

“Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."”

Knows Firsts Courses Company Clear Seeing Heard Modern Tvs Months Blue Bills Honestly Advertising Documents Scrutinize Tv Commercial

Author:Dave Barry

“Advertising is the spur on the flank that keeps modern company-helping economy out of hand till the day common sense is restored, if ever it happens.”

Ifs Helping Hands Happens Common Company Economy Modern Common Sense Advertising Spurs

Author:Robert W. Sarnoff

“In our modern society the image and mythic process has been taken over by corporations that directly control advertising and, indirectly, the entertainment industry. Powerful erotic images are used for the sole purpose of selling consumer products; the side effects of this commercialization have a profound impact on the sexual imagination and identity of vast numbers of people.”