“Television is likely to do more to revolutionize politics than sound broadcasting did. Political candidates may have to adopt new techniques to benefit from visual radio: their dress, their smiles and gestures, all will be important. How they look, as well as what they say, may determine to an appreciable extent their popularity. The eyes of the public will be upon them.” WellsLooksMayImportantEyePoliticalSoundTelevisionBenefitsDressesDetermineRadioTechniqueCandidatesVisualsGesturesPopularityBroadcastingPolitical Candidates Author:David Sarnoff
“As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?” ArtSoulUseHappensPoliticalCoursesMediaMastersIncludingSellingAdvertisingCandidatesPolitical CandidatesSelling Things Book:The Devil at Large: Erica Jong on Henry Miller Source: The Devil at Large: Erica Jong on Henry Miller