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Products Quotes

“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

“The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.”

“The GDP approach doesn't address many aspects of human life: health, education, political liberty, religious liberty, employment opportunities. And these are not all that well correlated with gross domestic product. We also have to think about equality among groups. And freedom of speech and religion. China always ranks near the top of developing countries these days, but there are lots of things we might see as lacking in China.”