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“Knapsack of the Metaphysicians.- Those who boast so mightily of the scientificality of their metaphysics should receive no answer; it is enough to pluck at the bundle which, with a certain degree of embarrassment, they keep concealed behind their back; if one succeeds in opening it, the products of that scientificality come to light, attended by their blushes: a dear little Lord God, a nice little immortality, perhaps a certain quantity of spiritualism, and in any event a whole tangled heap of 'wretched poor sinner' and Pharisee arrogance.”

“If we want to make the best products, we also have to invest in the best ideas... Every dollar we invested to map the human genome returned $140 to our economy... Today, our scientists are mapping the human brain to unlock the answers to Alzheimer's... Now is not the time to gut these job-creating investments in science and innovation. Now is the time to reach a level of research and development not seen since the height of the Space Race.”

“When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.”

“Television thus illustrates the mixed blessings of technological change in American society. It is a new medium, promising extraordinary benefits: great educational potential, a broadening of experience, enrichment of daily life, entertainment for all. But it teaches children the uses of violence, offers material consumption as the answer to life's problems, sells harmful products, habituates viewers to constant stimulation, and undermines family interaction and other forms of learning such as play and reading.”

“There must be limits, somewhere, to the human footprint on this earth. When the whole of the world is reduced to nothing but human product, we will have lost the map that can show us how we got here, and can offer our spirits an answer when we ask why. Surely we are capable of declaring sacred some quarters that we dare not enter or possess.”

“The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.”