“My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.” YearsTwoMovingLeftParentFourGrowingCollegeProductsHorrorAreasBoxesFoundersDylanJuniorsNon StopBay AreaJunior Year Author:Aaron Levie
“Even though she saw tattoos everywhere, they continued to fascinate her. How bizarre to be branded like a box of cereal. Didn't people mind being counted as just one more product on a shelf? There had to be more to a person than that.” PeopleMindPersonsSawsProductsBoxesJust OneTattooShelvesBizarreCerealBranded Book:The Bar Code Tattoo Source: The Bar Code Tattoo
“They don't make poles long enough for me want to touch Microsoft products, and I don't want any mass-marketed game-playing device or Windows appliance near my desk or on my network. This is my workbench, dammit, it's not a pretty box to impress people with graphics and sounds. When I work at this system up to 12 hours a day, I'm profoundly uninterested in what user interface a novice user would prefer.” PeopleWantLongEnoughGamesSoundHoursProductsMassWindowBoxesDevicesUsersDesksImpressMicrosoftInterfacesAppliancesNovicesUninterestedUser Interface Author:Erik Naggum
“I like to shop. I don't always buy things when I shop, but I think it's fun to go out and look at the worlds of colors. I love to roam through supermarkets. I am a great lover of household products. I particularly like the packaging of cereal boxes.” ThinkingWorldLooksFunColorProductsLoversBoxesShopsHouseholdRamaGreat LoveSupermarketsCerealPackagingGreat Lovers Author:Frederick Lenz
“A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.” IfsThinkingLooksKindHelpingGoalSimplePowerfulMagicStageProductsToolsBoxesDevelopingDesignerInteractionScenariosPersonaInterfacesOutside The Box Book:About Face 3: The Essentials of Interaction Design Source: About Face 3: The Essentials of Interaction Design
“I was on a bus once, it was in the middle of the night, and I had a box of crackers and a can of Easy Cheese. It was dark, and it was a surprise how much cheese I had applied on each cracker. That's why they should have a glow-in-the-dark version of Easy Cheese. It's not like the product has any integrity to begin with. If you buy a room-temperature cheese that you squeeze out of a can, you probably won't get mad because it glows in the dark too.” IfsShouldHumorFunnyNightEasyDarkRoomsMiddleProductsIntegrityShould HaveMadSurpriseBoxesVersionsBusCheeseTemperatureMiddle Of The NightCrackersGlow In The Dark Author:Mitch Hedberg
“Put the greatest emphasis on what's in you; your knowledge, your wisdom, your inner strength, your character, your tenacity and people will look through the box and always walk away with the product.” PeopleLooksCharacterWalksProductsBoxesInner StrengthEmphasisTenacity Author:T. D. Jakes