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Products Quotes

“Software is usually accompanied by documentation in the form of big fat scary manuals that nobody ever reads. In fact, for the past five years most of the manuals shipped with software products have actually been copies of Stephen King's The Stand with new covers pasted on.”

Years Facts Bigs Past Form Five Products Kings Scary Fats Five Years Copies Software Manuals Documentation

Book:Dave Barry in Cyberspace

Source: Dave Barry in Cyberspace

“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.”

Want Reason Helping Products Creating Understood Argument Customers Consumers Reason Why Prose Copies

Author:Robert W. Bly

“If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.”

Ifs Feels Writing Deals Study Products Customers Copies Assignments

Book:The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Source: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

“"Why is the creative entrepreneur the riskiest type to be?" I asked. "Because being creative means you are often a pioneer. It is easy to copy a successful and proven product. It is also less risky. If you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."”

Ifs Way Mean Values Winning Easy Business Creative Successful Products Type Creating Entrepreneur Copies Proven Be Creative Pioneers Copying Way To Success

Author:Robert Kiyosaki

“A painting is above all a product of the artist's imagination, it must never be a copy. If, at a later stage, he wants to add two or three touches from nature, of course it doesn't spoil anything.”

Ifs Want Two Artist Three Courses Imagination Stage Painting Products Add Copies Spoil

Book:Degas by Degas

Source: Degas by Degas

“When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.”

People Ifs Writing Certain Causes Simple Powerful Pieces Products Type Machines Sells Assuming Copies Software Hardware

Author:Bill Gates

“People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!”

People Needs Trying Values Products Models Harder Finals Copies Throat Capture Jam Business Models Intricacy

Author:Scott D. Anthony