“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.” IfsDecisionPowerfulEmotionEmotionalProductsBrandsReach OutConnecting Author:Scott Bedbury
“American culture is no longer created by the people... A free, authentic life is no longer possible in AmericaTM today. We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode. A continuous product message has woven itself into the very fabric of our existence. Most North Americans now live designer lives-sleep, eat, sit in car, work, shop, watch TV, sleep again. I doubt there's more than a handful of free, spontaneous minutes anywhere in that cycle. We ourselves have been branded.” PeopleWayHas BeensTodayLife IsValuesCultureForceSleepEmotionExistenceWatchesDoubtMinutesMediaCarTvsProductsPersonalityMessagesComplexesCoreDesignerShopsCyclesFabricConsumerismSpontaneousHandfulAmerican CultureWovenOverconsumptionInsidiousCore ValuesSiegeBrandedAuthentic LifeUnder Siege Author:Kalle Lasn
“A person buying ordinary products in a supermarket is in touch with his deepest emotions.” PersonsEmotionEconomyProductsOrdinaryBuyingSupermarkets Author:John Kenneth Galbraith
“Pride is the recognition of the fact that you are your own highest value and, like all of man's values, it has to be earned-that of any achievements open to you, the one that makes all others possible is the creation of your own character-that your character, your actions, your desires, your emotions are the products of the premises held by your mind.” MenMindCharacterFactsActionDesireValuesEmotionCreationProductsPrideAchievementHighestRecognitionPremises Author:John Galt
“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.” PeopleNeedsStatesViewsEmotionDesignEmotionalProductsPersonalityIntentionHorribleDesignerUsersSignalsWebsiteInstill Author:Donald A. Norman
“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.” KnowsDoeMatterChoicesEmotionEmotionalProductsConnectionsLoyaltyRationalBrandsConsumersMarketersEmotional ConnectionRational ThoughtBrand Loyalty Author:Mark McKinnon
“The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.” DoneEmotionProductsKeysElementsMessagesMarketingConsumers Author:Ricardo Guadalupe
“I think that layers in music, whether it's layers juxtaposing emotions and feelings or layers of texture, make for a more interesting product.” ThinkingFeelingsInterestingEmotionProductsLayersTexture Author:St. Lucia