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“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.”

“Don't aim at success — the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one's personal dedication to a cause greater than oneself or as the by-product of one's surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long run — in the long run, I say — success will follow you precisely because you had forgotten to think of it.”

“All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed.”

“In our modern society the image and mythic process has been taken over by corporations that directly control advertising and, indirectly, the entertainment industry. Powerful erotic images are used for the sole purpose of selling consumer products; the side effects of this commercialization have a profound impact on the sexual imagination and identity of vast numbers of people.”

“When I was in N.W.A. and didn't get paid all the money I was owed, that's when the business side of showbiz hit me. I thought, "Half of this is workin'. I'm famous, but now I need to be famous with some money." That got my brain started at trying to figure out the business end. And once I figured out the business side, I next came to understand that success really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters.”

“The Forgotten Realms is arguable the most detailed, intricate fantasy setting ever created this side of Middle Earth. It's a setting for many D&D game products and lots of fiction. It is vast, historically and geographically and so contains just about anything you might imagine, at one place or time or another. Created by Ed Greenwood. And, for the record, Ed Greenwood is one of the smartest guys I've ever met.”

“Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.”