“With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.” WishSocialGrowingMediaProductsNewsSocial MediaColleaguesRelianceAcquaintance Author:Erik Qualman
“The public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.” PeopleWantFeelsDifferentBigsValuesSocialCommunityMediaProductsBeatsEntertainmentSocial MediaLifestyleLayersDrummerChunksFacilitateTakeaways Author:RuPaul
“By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.” SocialCompanyMediaProductsConnectionsDeeperValuableSocial MediaInsightCustomersConsumersMemorableProviding Author:Amy Jo Martin
“Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete in the world marketplace. In 1962, Sam Walton changed the face of retailing with Wal-Mart. As we speak, Amazon is again changing the face of retail with on-line buying.” WorldFacesSpeakSocialLinesMiddleMediaChangedProductsAdvantageTownsSocial MediaBuyingCeoSmall TownMarketplaceAmazonRetailMiddle Of NowhereRetailing Author:Bill Capodagli