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“I like to be aware of a book as a piece of writing, and aware of its structure as a product of mind, and yet I want to be able to see the represented world through it. I admire artists who succeed in dividing my attention more or less evenly between the world of their books and the art of their books . . . so that a reader may study the work with pleasure as well as the world that it describes.”

“The order and harmony of the Western world, its most famous achievement, and a laboratory in which structures of a complexity as yet unknown are being fashioned, demand the elimination of a prodigious mass of noxious by-products which now contaminate the globe. The first thing we see as we travel round the world is our own filth, thrown into the face of mankind.”

“To survive in modern times, a company must have an organizational structure that accepts change as its basic premise, lets tribal customs thrive, and fosters a power that is derived from respect, not rules. In other words, the successful companies will be the ones that put quality of life first. Do this and the rest - quality of product, productivity of workers, profits for all - will follow.”

“For our family, the entire structure of our life, our home, our business relationships - the entire purpose is for everyone to be able to create in a way that makes them happy. Fame is almost an inconsequential by-product of what we're really trying to accomplish. We are trying to put great things into the world, we're trying to have fun, and we're trying to become the greatest versions of ourselves in the process of doing things we love.”

“In fact, technology in, and of, itself does not cause particular kinds of change. It is, essentially, an enabling or facilitating agent. It makes possible new structures, new organizational and geographical arrangements of economic activities, new products and new processes, while not making particular, outcomes inevitable.”

“Programs of a political nature are important end products of social quality that can be effective only if the underlying structure of social values is right. The social values are right only if the individual values are right. The place to improve the world is first in one's heart and head and hands, and then work outward from there.”

“It is much more accurate to identify the factors of production as know-how (that is genetic information structure), energy, and materials, for, as we have seen, all processes of production involve the direction of energy by some know-how structure toward the selection, transportation, and transformation of materials into the product”

“Worms'-Meat, n. The finished product of which we are the raw material. The contents of the Taj Mahal, the Tombeau Napoleon and the Granitarium. Worms'-meat is usually outlasted by the structure that houses it, but "this too must pass away." Probably the silliest work in which a human being can engage is construction of a tomb for himself. The solemn purpose cannot dignify, but only accentuates by contrast the foreknown futility.”

“The book Manufacturing Consent, which I co-authored with Edward Herman, begins with a description of the structure and institutional setting of the commercial media, and then draws some rather simple-minded conclusions about what we would expect the media product to be, given these (not particularly controversial) conditions.”