“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” PeopleKnowsWantHardShowsWantedInspiringTechnologyFocusGroupsDesignProductsExperienceWant UInnovatorsBest JobUser ExperienceGraphic ArtistInspirational DesignSimplicity In DesignFocus GroupsProduct DesignBest DesignKnowing What You WantFocus In Business Author:Steve Jobs