“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“There have been plenty of markers that show that this [Iraq] is a country that is worth the investment, because once it emerges as a country that is a stabilising factor, you will have a very different kind of Middle East.” KindHas BeensDifferentCountryShowsMiddleInvestmentIraqEastFactorsPlentyDifferent KindsMiddle EastMarkers Author:Condoleezza Rice
“Social scientists could supply plenty of research to show that one member of the family, at least, is happier and more well adjusted when mum stays home and looks after the children. But that person is dada finding of limited use to backlash publicists.” WellsLooksChildrenPersonsUseShowsHomeSocialMembersFindingsResearchScientistPlentyMumBacklashPublicists Author:Susan Faludi