“The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.” PeopleNeedsDoeProcessSimpleTechnologyGrowingProductsGeniusMassUnderstoodOrganizationComplexesPopulationProductionsContraryComplexityScience TechnologyMass ProductionGrowing Knowledge Author:Thomas Sowell
“Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” HardAbleOrderChallengesSimpleConsciousnessProductsHard WorkEssentialsSolutionsEssenceUltimateDepthSimplicityCome UpAbsenceComplexityElegantDiggingMinimalismClutterSophisticationReally DeepElegant Solutions Author:Steve Jobs
“I love the way in which I make up dances. It's a complicated way and the product is usually clear. Clear and simple. I don't need everybody to know that there are all of these fabulous things going on. If you CAN see it, that's wonderful.” IfsKnowsWayNeedsSimpleClearWonderfulProductsComplicatedFabulous Author:Mark Morris
“Zoocentrism is the primary fallacy of human sociobiology, for this view of human behavior rests on the argument that if the actions of "lower" animals with simple nervous systems arise as genetic products of natural selection, then human behavior should have a similar basis.” IfsShouldHumansActionNaturalSimpleAnimalViewsProductsBehaviorArgumentShould HaveBasesAriseNervousPrimariesHuman BehaviorSelectionNatural SelectionFallacyNervous System Author:Stephen Jay Gould
“When I started making enough money to afford high-end, fancy skincare products with sexy bottles and impressive claims, I decided to give them a try. As a result my skin acted up and got irritated. I think sometimes women may be overcleansing their skin. Some products and masks can be too aggressive and irritating for certain skin types. I believe the more simple, natural, and easy the skin care regime, the better off your skin will be.” ThinkingGivingTryingBelieveMayEndsSometimesEnoughCareCertainI BelieveEasyNaturalSimpleResultsProductsTypeDecidedSkinsClaimsSexyFancyMaskBottlesAggressiveRegimesBetter OffImpressiveIrritatingIrritatedSkin Care Author:Jennifer Aniston
“I never cook at home. After 15 hours at work, I don't have much of a desire to cook at home. I do eat at home, but it's always something simple. Raw nuts. Almonds, hazelnuts, pine nuts--these are marvelous products. I am, however, the type that likes to go out to eat a lot. I never tire of it.” HomeDesireHoursSimpleProductsTypeLikesCooksNutsMarvelousTireAlmondsHazelnutsPine Nuts Author:Ferran Adria
“The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set up or getting the speakers to work. That drives me crazy.” UseHomeSeemsEasySimpleCrazyTvsProductsComputerApplesSpeakersSimple ThingsDrive Me Crazy Author:Chris O'Donnell
“With approximately 75 per cent of our rubbish generated by packaging, a few simple steps - buying loose fruit and veg, choosing products with recyclable packaging, and avoiding individually wrapped portions - can have a big impact.” BigsSimpleStepsProductsImpactFruitBuyingPortionsCentsAvoidingRubbishPackagingBig Impact Author:Sheherazade Goldsmith
“A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.” IfsThinkingLooksKindHelpingGoalSimplePowerfulMagicStageProductsToolsBoxesDevelopingDesignerInteractionScenariosPersonaInterfacesOutside The Box Book:About Face 3: The Essentials of Interaction Design Source: About Face 3: The Essentials of Interaction Design
“Innovation must lead infrastructure for a simple but compelling reason: Innovation produces new types of products and markets, and it is virtually impossible to know how to run those markets efficiently before they are created.” KnowsReasonRunningSimpleKnow HowImpossibleProduceProductsTypeInnovationCompellingInfrastructureScholesCompelling Reason Author:Myron Scholes
“There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.” SimpleQualityMysteryProductsTreatsCustomersSatisfying Author:Lee Iacocca
“That is simple. In the Colonies we issue our own money. It is called Colonial Scrip. We issue it in proper proportion to the demands of trade and industry to make the products pass easily from the producers to the consumers. In this manner creating for ourselves our own paper money, we control its purchasing power, and we have no interest to pay.” InterestSimplePayIssuesProductsIndustryDemandPaperCreatingTradeProducersConsumersProportionColonyPurchasingPurchasing PowerPaper Money Author:Benjamin Franklin
“My actual beauty routine is pretty simple, I try and have a facial once in a while. I'm not a huge products girl. I have so much going on with work and kids, I just use moisturiser basically.” TryingUseKidsGirlSimpleProductsHugeRoutineFacial Author:Gwyneth Paltrow
“You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.” WayImportantReasonCharacterForceStuffSimpleCompanyProductsConceptsRedMarketingReason WhyNo ReasonInitiativeSimplifyEliminating Author:Keith Rabois
“If only I had known a year ago what I'd be facing now. Until last year I lived with the innocent arrogance that my life was a simple product of effort, will, and design. But now I am a house of cards, held precariously by the fragile conspiracy of wind, weight, and angle. Perhaps it is best we cannot see into our futures.” IfsYearsLastsHouseSimpleEffortKnownDesignWindProductsYears AgoWeightInnocentCardsArroganceOur FutureFragileConspiracyLast YearAngleHouse Of Cards Author:Martha Manning
“What it requires is that first of all you identify the hazards: Where in your production chain can contamination occur? This could be a simple matter of cooking a product to kill bacteria and making sure that the product is actually brought to that temperature.” FirstsMatterSimpleProductsCookingProductionsChainsTemperatureHazardsBacteriaContamination Author:Marion Nestle
“Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.” SimpleCompanyProductsReturnCostDrugEconomicsDollarsComplexesBillionsTraditionalSufficientExpensiveFundVenturePharmaceuticalTailored Author:David Mixner
“While the creative works from the 16th century can still be accessed and used by others, the data in some software programs from the 1990s is already inaccessible. Once a company that produces a certain product goes out of business, it has no simple way to uncover how its product encoded data. The code is thus lost, and the software is inaccessible. Knowledge has been destroyed.” WayHas BeensStillsUsedCertainLostSimpleCompanyCreativeCenturyProduceProductsProgramDestroyedDataCodeSoftwareCreative WorkInaccessibleSimple Ways Author:Lawrence Lessig