“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.” PeopleIndividualSocialRealizingCompanyOpinionMediaCreatingToolsOrganizationInstitutionsMarketingSocial MediaConsumersEtcSpontaneousEngagingConnectingBlogsWikis Author:Charlene Li
“Those who are saying it's possible [to balance family and business] are often in a little bit of a rarefied place where they also have the money to do that. It's not quite such an easy stance to take when you don't have the same resources. I like to remind people that these are rich Manhattanites and to keep an eye on the fact that, especially with social media and these articles and these blogs, that that is not the reality for most women, unfortunately.” PeopleLittlesFactsRealityEyeSocialEasyBitsRichMediaBalanceLittle BitResourcesSocial MediaArticlesBlogsStance Author:Mindy Kaling
“I keep in touch with my fans by keeping a blog online and I try to answer questions every day. I also have a twitter and a facebook. I think that social networking gives authors a unique insight in the minds of their fans and for me that is very valuable.” ThinkingGivingTryingMindSocialAnswersFansUniqueValuableInsightOnlineNetworkingBlogsSocial NetworkingSocial Network Author:Cassandra Clare