“Network news accustoms audiences to assertion not argument. Over time, it reinforces the notion that politics is about visceral identification and apposition, not complex problems and their solutions. ... sound bites aren't very helpful. They can tell a voter what a candidate believes, but not why. And many issues are too complex to be freeze dried into a slogan and a smile. ... What's lost in a world in which everything's an ad? Perhaps the country that created the assembly line has simply found a more efficient way to do politics.” WorldWayBelieveCountryProblemFoundPoliticsLostSoundLinesAudienceIssuesNewsSolutionsArgumentComplexesNotionCandidatesHelpfulVotersBitesAdsEfficientSlogansAssemblyAssertionFreezeIdentificationVisceralSound BitesAssembly LineComplex Problems Author:Kathleen Hall Jamieson
“People innately have lots of solutions. It sounds like an obvious thing, but everyone thinks that they can be prime minister; everyone thinks that they can do a better job.” PeopleThinkingJobsSoundCan DoSolutionsObviousMinistersPrimePrime MinisterBetter JobsObvious Things Author:Mark Thomas
“Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."” PeopleIfsWantPersonsSoundNumbersPayTalkingSupportAmountSolutionsRaisesValuableCustomersEnormousReally GreatSmall Amounts Author:Brian Tracy