“Sporting culture is needed where marks are given to students for sports in schools, jobs are assured for sportsperson, and sponsors are willing to support them through rough times.” SchoolJobsCultureGivenSportsSupportStudentsWillingNeededMarkRoughAssuredRough TimesSponsors Author:Gagan Narang
“When you're good enough in your sport, you have the option to choose your sponsors. Sometimes you pass up a lot of money to support the people you like and the products you want to use but in the end it's worth it!” PeopleWantEndsSometimesEnoughUseSportsSupportProductsGood EnoughLots Of MoneyWorth ItSponsors Author:Travis Pastrana
“I received a phone call from the chief executive of my principal sponsor [Marlboro], who actually told me that it would be in the interests of the sport if I started to lose races. Which, I mean, just blew my mind.” IfsMindMeanWould BeSportsInterestLosesRacePhonesChiefsExecutivesPrincipalPhone CallsSponsorsChief Executives Author:Ron Dennis
“I am very obsessed with ballet now because it is a very difficult sport and a beautiful one because it is not about money. It's not like playing football or tennis - dance has no sponsors, it's just for the beauty. Maybe it is the only last pure sport.” LastsBeautifulSportsDifficultFootballPureObsessedTennisBalletSponsorsPlaying Football Author:Carine Roitfeld
“It is important to us to understand and discuss a "vision" with both leagues and then sponsor the league that best matches our views and direction on growing the sport. To do that, there must be a tie back to our grass roots efforts. In short, our marketing plan for new players has to ultimately point to a league and its players.” ImportantSportsViewsEffortVisionGrowingPlayerPlansRootsMarketingGrassLeagueTiesSponsorsMarketing Plans Author:John Robinson
“There's very few of us who are able to be successful, which is why so many guys out of college can't continue the sport. It's unfortunate because there's just no financial backing. I've been very blessed with sponsors.” AbleGuySportsSuccessfulCollegeBlessedFinancialBeing SuccessfulUnfortunateSponsors Author:Jonathan Horton