“Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.” MenNeedsMadeBigsBehindsStepsSuccessfulSawsAdvertisingMade It Author:Joseph Sugarman
“I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency” BelieveHas BeensI BelieveCreativeSuccessfulSuperiorsAdvertisingAgencyWheelsCreative WorkHub Author:Leo Burnett
“I had never thought of advertising as a life work, though I had on the side, written some very successful copy.” SidesSuccessfulWrittenAdvertisingCopies Author:Bruce Barton
“People need to buy and want to. The selling itself becomes the entertainment, the sought-after good... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.” PeopleWorldWayWantNeedsRealValuesSuccessfulInternetEntertainmentSellingAdvertisingConsumersBeing SuccessfulFree SpeechReal Value Author:Peter W. Huber
“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.” YearsLastsMovingThreeNextMillionsSuccessfulMarriedStandingArmyAdvertisingConsumersHuntingLast YearNext YearParadesAdvertisementsSweepingProspectsRadarRefrigerators Author:David Ogilvy
“The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.” NeedsFactsStoriesBodyGrowthSuccessfulWasteMouthsCampaignsAdvertisingShopsBeing SuccessfulTestimonyWord Of Mouth Author:Anita Roddick
“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.” KindSuccessfulEnvironmentInformationProductsDependsAmountAvailableAdvertisingConsumersEffectiveness Author:Michael Schudson