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Television Quotes

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Television Quotes

“Here in the UK, we've now got an evangelical television channel - it's the kind of thing that will be very familiar to everyone in the United States, especially if you've ever turned on your TV set on a Sunday morning, and seen one holy man after another, urging you to send money so that Jesus can buy a new cadillac. Apparently, Jesus can't save the world until he's been properly kitted out with a million-dollar mansion, and a private jet - some small print in the Gospels that we must have missed.”

“Among all the complaints you hear these days about the crimes of the media, it seems to me the critics miss the big one. It is that especially TV, but also we of the print press, tend to reduce mess and complexity and ambiguity to a simple story line that doesn't reflect reality so much as it distorts it. ... What bothers me about the journalistic tendency to reduce unmanageable reality to self-contained, movielike little dramas is not just that we falsify when we do this. It is also that we really miss the good story.”

“People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received with little effort. In a sense, people must go after print messages, but electronic messages reach out and touch people. People will expose themselves to information in electronic media that they would never bother to read about in a book.”

“You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.”