“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.” IfsWritingTurnsEducationalCustomersAds Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.” PeopleIfsEndsTurnsStuffShareHugeInternetPercentEntertainmentStreamsAdsMore MoneyTrafficRevenue Author:Kim Dotcom