“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.” IfsWritingTurnsEducationalCustomersAds Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.” TurnsMarketingEntertainmentEducationalStrangerCustomersLoyalPermissionCurriculumLoyal Customers Author:Seth Godin