Al Ries Quotes

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning.

Filter quotes by topic

All Brands Mind Marketing Products Ifs Should Branding Business Focus Position Advertising Company Consumers Firsts Names Program Successful Way Attributes Building

Famous Al Ries Quotes

“It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.”

Mind Firsts Hands Company Position Products Computer Ibm Upper Hand

Author:Al Ries

“Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.”

Ifs Trying Happens Turns Courses Change Company Miles Things Happen Aircraft Carrier Wrong Turn Large Companies Aircraft Carriers

Book:Positioning: The Battle for Your Mind

Source: Positioning: The Battle for Your Mind

“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”

Company Ultimate Marketing Objectives

Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

About the Author

Born: November 14, 1926
Known for: Author
Quotes: 39

Books & Sources

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandRelated source material

Positioning: The Battle for Your MindRelated source material

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated EditionRelated source material

Positioning: The Battle for Your Mind, 20th Anniversary EditionRelated source material

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's TwoRelated source material

The Fall of Advertising and the Rise of PRRelated source material

Similar Authors

Martin LindstromBrowse related quotes
David F. D'AlessandroBrowse related quotes
Scott BedburyBrowse related quotes
Andrew S. C. EhrenbergBrowse related quotes
Laura RiesBrowse related quotes
Wally OlinsBrowse related quotes
Jim MullenBrowse related quotes
Frances AllenBrowse related quotes
Simon MainwaringBrowse related quotes
Laura K. IpsenBrowse related quotes