“If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.” IfsWorldHelpingPowerfulAchieveProgramRelationMarketingObjectivesAdvertisingBrandsFancyPromotionPublic RelationsPackaging Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.” IfsShouldLooksBusinessProgramMarketingRangeCowsBrandingCattleDifferentiate Author:Al Ries
“A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.” MindSuccessfulProductsLike YouPerceptionConceptsProgramBrandingSingularity Author:Al Ries
