Al Ries Quotes

Author

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning.

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All Brands Mind Marketing Products Ifs Should Branding Business Focus Position Advertising Company Consumers Firsts Names Program Successful Way Attributes Building

Famous Al Ries Quotes

“It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.”

Mind Firsts Hands Company Position Products Computer Ibm Upper Hand

Author:Al Ries

“Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.”

World Years Firsts Problem Today Fear Atheism Communication Rage Thought Provoking

Book:Positioning: The Battle for Your Mind

Source: Positioning: The Battle for Your Mind

“It's better to be first in the mind than to be first in the marketplace.”

Mind Firsts Business Marketplace

Book:The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Source: The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

About the Author

Born: November 14, 1926
Known for: Author
Quotes: 39

Books & Sources

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandRelated source material

Positioning: The Battle for Your MindRelated source material

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated EditionRelated source material

Positioning: The Battle for Your Mind, 20th Anniversary EditionRelated source material

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's TwoRelated source material

The Fall of Advertising and the Rise of PRRelated source material

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