“Advertising is the way great brands get to be great brands.”
Source: The Fall of Advertising and the Rise of PR
Filter quotes by topic
Famous Al Ries Quotes
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
Source: Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition